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Get to Know Us

Learn more about what drives us to support our clients' performance through the understanding and application of psychology to the world around us

A picture of David McHugh, founder of Psychology in Sports

David McHugh
Sports Psychologist Practitioner

BA, PgDip, MSc, DPsy

David McHugh is a Sports Psychology practitioner based in Ireland. He works with athletes, coaches and teams on how their thoughts, actions and beliefs influence their performance in sport.

His approach to sports psychology practice is based on the question “how can we apply psychology in this environment?”. This approach is based on his experience working as a coach where he is a UEFA A Youth Elite licenced football coach. This experience as a coach gives David a unique insight into the challenges faced by high performing teams from multiple perspectives and how psychology can be applied in a practical way in high performance environments.

As Programme Director of the MSc in Applied Sport & Exercise Psychology at Setanta College his role is to support and develop practitioners to develop their ability to work as an applied Sport & Exercise Psychologist.

David is a member of the Psychological Society of Ireland and he has completed a Professional Doctorate in Sports Psychology at Liverpool John Moores University. His research examined talent development in Irish football and the Psychological Characteristics of Elite footballers. This means all interactions are underpinned by evidenced based best practice guidelines.

What Sets us Apart

Our mission and vision guide our objectives and strategies, ensuring the best possible outcomes for our clients

Vision

There is a difference between understanding the psychology of sport and being able to apply psychology in sport. Our vision is to bring sports psychology to life through education and support.

Mission

To provide education on the psychology of sport and to support the application of psychology in sport to both sporting and non-sporting contexts alike.

Objectives

To provide education on psychology in sport to organisations, teams, athletes, sports psychologists, sport science & medicine practitioners

Strategies

• Online Education
• Sports Psychology Curriculum Design
• Individual Performance Support
• Organisational Culture
• Team Cohesion
• Personality Preferences

We can help you to
Understand | Apply | Perform

It is our mission to serve the sporting community, and other professionals, through our educational and support services in psychology

A picture of an athlete dunking a basketball into the basket while a crowd watches on

We can help you to
Understand | Apply | Perform

It is our mission to serve the sporting community ,and other professionals, through our educational and support services in psychology

Support

Individual, Organisation, Team and Corporate Support
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Courses

A growing number of Athlete and Coach Online Courses
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Supervision

Expert 1:1 Sports Pyschology Supervision
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What Others Have to Say

Listen to the impactful words of our satisfied clients who have availed of our services.